The answer is simple, and very clever indeed: by not concentrating on the product - something cannot be both old and modern at the same time, but by focusing on the packaging instead:
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| Old Dutch Cleanser, Saturday Evening Post, 1939 |
Or, like they did the year before, by focusing on the buyer:
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| Old Dutch Cleanser,1938 |
A very clever bit of advertising ...
[1] Modern Living series, for more info follow this link
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