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woensdag 18 december 2019

Modernize with Mack

Because it seems that car ads are by far in the majority we decided to investigate that category some more and visited a collector with a very large (approx. 50.000) collection of car advertisements. The collection is not limited to ordinary cars, but includes truck, ambulances, fire engines and other utility vehicles and has ads from approx. 1890-1980.

With his help we found some very nice examples which helped fill some gaps: 2 very early ads (1901, 1905) and three later than 1979.

Again, we found support for our theory that there was a peak in the late 1920s, early 1930s and another peak in the 1950s.

We'll go into that some more in the article (due to appear on-line in February 2020), but for now I'd like to share some really nice Mack fire engine ads from 1947-1953.

[1] Modern Living series, for more info follow this link

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